Education:

• Ph.D (Management)-2014, Jiwaji University Gwalior (M.P.)
• M.B.A. (Marketing) Jiwaji University Gwalior (M.P.)
• B.Com. Jiwaji University Gwalior (M.P.)
• UGC-NET

Experience:

22 years (Academic Exp. 10.5+ yrs. & Corporate Exp. 11.5 yrs.)

Worked as “Assistant Professor in Management” with ‘Institute of Business Management, GLA University, Mathura for more than one and a half years. Worked as “Assistant Professor in Management” with ‘Prestige Institute of Management (Ranked among Top 1000 B-Schools in the World), Gwalior for about six years. “Assistant Professor in Management” with the ‘Boston College for Professional Studies’, Gwalior for more than one year; As “Assistant. Professor in Management” with ‘JAIN College, Gwalior for about one year; as “Teaching Associate” with ‘IITTM (A Central Institute under Ministry of Tourism), Gwalior for three Semesters.

ACADEMIC AREA OF INTEREST:

Marketing, Consumer Behaviour, Services Marketing, Online Marketing, Digital Marketing, Advertising, Social Entrepreneurship, etc.

Research work:

Books Published:

• S.S. Bhakar, Tarika Singh, Krishna Kant Yadav and Aashish Mehra Eds. (2012). Transformation and Survival of Business Organizations: Challenges and Opportunities, Macmillan Publishers India Ltd. ISBN 935-050-061-1.
• S.S.Bhakar, Tarika Singh, K.K.Yadav and Aashish Mehra, (2013). Edited book on “Transforming Business Organisations for Longevity: Challenges and Opportunities”, Narosa International Publication, ISBN No.978-81-8487-225-5.

List of Publications:

International Publications

• Mehra A., Pandey K.K., Pandey Manisha, and Singh R. (2011). Identifying Key Determinants of Internet Banking Service Quality, Handbook of Management and Behavioural Science, Vol.4, 218-226, ISBN: 978-81-89547-99-8, Wisdom Publications, Delhi.
• Kaurav Rahul Pratap Singh, Mehra Aashish (2011). Internal Marketing Issues in Educational Institutions with Special Reference to Gwalior City, in ed. Bhakar, S.S, Dr. Navita Nathani, Dr. Tarika Singh, Shailja Bhakar, Global Business Recession: Lessons Learnt – Volume I, Allahabad: Crescent Publishers. ISBN: 978-81-910494-2-8
• Mehra, A., Kaurav R.P.S., Tiwari A., Rajput S., and Singh M. (2011). Identifying the determinants of corporate reputation: A framework of online factors, Post Recessionary Economy: Movers and Moulders of Changing World, 2, 277-290, ISBN: 978-81-910494-0-4.
• Rajput S., Mehra A., Singh M., and Raghuvanshi A. (2011). The Impact of Customer Satisfaction and Relationship Quality On Customer Retention: A Study of Banking Industry in Gwalior Region, Post Recessionary Economy: Movers and Moulders of Changing World, 1, 23-251, ISBN:978-81-910494-0-4.
• Singh M., Rajput S., and Mehra A. (2011). Bi and Bpm: A Tool to Address the Information Challenges of Midsize Companies, Post Recessionary Economy: Movers and Moulders of Changing World, 2, 572-579, ISBN :978-81-910494-0-4.
• Mehra A., Sharma A., Kaurav R.P.S., and Rajput S. (2012). Business opportunities in Automobile Sector (Cars) after Copenhagen Summit, Transformation and Survival of Business Organisations: Challenges and Opportunities, 1, 349-357, ISBN: 978-935-059-061-4, Macmillan Publishers India Ltd.
• Singh Mili, Rajput Sneha and Mehra Aashish (2012). Real Time Defragmentation: A Need of Today’s Environment, Transformation and Survival of Business Organisations: Challenges and Opportunities, 1, 579-583, ISBN: 978-935-059-061-4, Macmillan Publishers India Ltd.
• Pandey Manisha, Pandey K.K., and Mehra Aashish (2012). Ethical Marketing in Cosmetic Industry, India’s Emergence in Global Scenario, 48-55, ISBN: 978-81-85044-71-6, UDH Publishers & Distributors (P) Ltd., N.Delhi.
• Bhakar S.S., Rajput S., Bhakuni P., Mehra A., Sharma B. and Gupta A. (2013). Customer Perception towards Product Quality and its Effect on Repurchase Intention in Baby Diaper: A Comparative Study on Huggies and Pampers, Global advances and Innovations in IT and Management, 1, 298-316, ISBN: 978-93-82563-57-0, Bloomsbury Publishing India Pvt. Ltd., N.Delhi.
• Rajput S., Mehra A., Mathur P., Yadav P., and Sharma A. (2013). Impact of Customer Relationship Management on Repurchase Intention: A Study of Cellular Service in Gwalior Region, International Journal of Applied Services Marketing perspectives, Vol. 2, No. 3, 554-563, ISSN (P): 2279-0977.
• Rajput Sneha, Mehra Aashish, Palia Chanchal, Bhadoria Kirti and Andani Sneha (2014). Customer Switching Behaviour: An Evaluation of Factors Affecting Mobile Users in India, Sustainability Management and the Power of Innovation, 1, 343-351, ISBN: 978-93-82951-49-0.
• Mehra Aashish, Singh Ujjawal Pratap, Agrawal Arpita, Gupta Vaishali, Savita Naveen (2014). Mobile Number Portability: Evaluation of Customer Satisfaction before and after. Advances in Economics and Business Management (AEBM), Vol. 1, No. 3 (November), 128-132, ISSN (P): 2394-1545.
• Mehra Aashish, Jain Surbhi and Khare Anu (2015). An Empirical Model on the Effect of Positioning of B-School on Overall Student Satisfaction and Loyalty. Prestige International Journal of Management & IT-Sanchayan, Vol. 4, No. 1, 35-50, ISSN (P): 2277-1689, ISSN (O): 2278-8441.

Cases Published

International

• Pushpa Negi, Arti Pipariya, Aashish Mehra, Samta Jain (2011). MARKET SHARE OR MIND SHARE, the case was developed in the 9th Case Writing Workshop organized by Prestige Institute of Management, Gwalior during April 16-18, 2010, The case has been published and circulated globally by European Case Clearing House (ECCH Reference No. 311-055-1)002E.
• Pushpa Negi, Arti Pipariya, Aashish Mehra, Samta Jain (2011). Teaching Notes of Case Study “MARKET SHARE OR MIND SHARE”, Published by European Case Clearing House, ECCH Reference No. 311-055-8.
• Pushpa Negi, Arti Pipariya, Aashish Mehra, Samata Jain (2011). FAMILY VS CAREER PRIORITZATION: OM’s DILEMMA, the case was developed in the 9th Case Writing Workshop organized by Prestige Institute of Management, Gwalior during April 16-18, 2010, The case has been published and circulated globally by European Case Clearing House (ECCH Reference No. 411-051-1).
• Pushpa Negi, Arti Pipariya, Aashish Mehra, Samata Jain (2011). Teaching Notes on Case Study “FAMILY VS CAREER PRIORITZATION: OM’s DILEMMA”, Published by European Case Clearing House, ECCH Reference No. 411-051-8.
• Aashish Mehra, Krishna Kant Yadav, Rashmita Singh, Kamakshi Maheshwari, Sonal Saxsena, Nargis Chandran, Rachna Yadav (2011). ROLLER COASTER RIDE OF MIDAS VINYL LTD., GWALIOR: A CASE OF CHANGE AGENT’S ROLE, the case was developed in the 10th Case Writing Workshop organized by Prestige Institute of Management, Gwalior during April 21-23, 2011, The case has been published and circulated globally by European Case Clearing House (ECCH Reference No. 413-060-1).
• Aashish Mehra, Krishna Kant Yadav, Rashmita Singh, Kamakshi Maheshwari, Sonal Saxsena, Nargis Chandran, Rachna Yadav (2011). Teaching Note of Case Study “ROLLER COASTER RIDE OF MIDAS VINYL LTD., GWALIOR: A CASE OF CHANGE AGENT’S ROLE”, Published by European Case Clearing House, ECCH Reference No. 413-060-8.
• Aashish Mehra, Krishna Kant Yadav, Rashmita Singh, Kamakshi Maheshwari, Sonal Saxsena, Nargis Chandran, Rachna Yadav (2011). MACRO ENVIRONMENTAL INFLUENCES ON MARKETING STRATEGIES OF MVL, the case was developed in the 10th Case Writing Workshop organized by Prestige Institute of Management, Gwalior during April 21-23, 2011, The case has been published and circulated globally by European Case Clearing House (ECCH Reference No. 513-044-1).
• Aashish Mehra, Krishna Kant Yadav, Rashmita Singh, Kamakshi Maheshwari, Sonal Saxsena, Nargis Chandran, Rachna Yadav (2011). Teaching Note of Case Study “MACRO ENVIRONMENTAL INFLUENCES ON MARKETING STRATEGIES OF MVL”, Published by European Case Clearing House, ECCH Reference No. 513-044-8.
• Garima Mathur, Aashish Mehra, Ravindra Pathak, Sneha Rajput, Sweety Dubey, Nitin Pahariya (2011). PROBLEM OF HAPPY WORKERS, the case was developed in the 10th Case Writing Workshop organized by Prestige Institute of Management, Gwalior during April 21-23, 2011, The case has been published and circulated globally by European Case Clearing House (ECCH Reference No. 811-028-1).
• Garima Mathur, Aashish Mehra, Ravindra Pathak, Sneha Rajput, Sweety Dubey, Nitin Pahariya (2011). Teaching Note of Case Study “PROBLEM OF HAPPY WORKERS”, Published by European Case Clearing House, ECCH Reference No. 811-028-8).
• Aashish Mehra, Abhijeet Khanwilkar, Ruturaj Baber, Neeraj Dubey, K.K. Yadav, Sudeep Agrawal, Upendra Singh Rana (2013). ENTREPRENEURSHIP SPIRIT WINS THE DAY-I, the case was developed in the 11th Case Writing Workshop organized by Prestige Institute of Management, Gwalior during April 20-22, 2012, The case has been published and circulated globally by The Case Centre (Earlier ECCH) (Reference No. 814-009-1).
• Aashish Mehra, Abhijeet Khanwilkar, Ruturaj Baber, Neeraj Dubey, K.K. Yadav, Sudeep Agrawal, Upendra Singh Rana (2013). Teaching Note of Case Study “ENTREPRENEURSHIP SPIRIT WINS THE DAY-I”, Published by The Case Centre (Earlier ECCH) (Reference No. 814-009-8).
• Aashish Mehra, Abhijeet Khanwilkar, Ruturaj Baber, Neeraj Dubey, K.K. Yadav, Sudeep Agrawal, Upendra Singh Rana (2013). ENTREPRENEURSHIP SPIRIT WINS THE DAY-II, the case was developed in the 11th Case Writing Workshop organized by Prestige Institute of Management, Gwalior during April 20-22, 2012, The case has been published and circulated globally by The Case Centre (Earlier ECCH) (Reference No. 814-010-1).
• Aashish Mehra, Abhijeet Khanwilkar, Ruturaj Baber, Neeraj Dubey, K.K. Yadav, Sudeep Agrawal, Upendra Singh Rana (2013). Teaching Note of Case Study “ENTREPRENEURSHIP SPIRIT WINS THE DAY-II”, Published by The Case Centre (Earlier ECCH) (Reference No. 814-010-8).
• Mehra Aashish, Savita Naveen (2015). Sports Roots: The Challenge of Transforming Sports in India. Presented at Global Summit on Management Cases held at IIM-Raipur in Dec. 2014, Published by The Case Centre, UK (Earlier ECCH) (Reference No. 315-126-1).
• Mehra Aashish, Savita Naveen (2015). Teaching Note of Case Study “Sports Roots: The Challenge of Transforming Sports in India”. Presented at Global Summit on Management Cases held at IIM-Raipur in Dec. 2014, Published by The Case Centre, UK (Earlier ECCH) (Reference No. 315-126-8).
• Mehra A., Paharia N., Nigam N., Mishra P. and Rajawat D.S. (2015). Employee Retention Equals Customer Retention: A Shift in NSPL’s Philosophy to Success. The case was developed in the 13th Case Writing Workshop organized by Prestige Institute of Management, Gwalior during April 20-22, 2014, The case has been published and circulated globally by The Case Centre (Earlier ECCH) (Reference No. 415-156-1).
• Mehra A., Paharia N., Nigam N., Mishra P. and Rajawat D.S. (2015). Teaching Note of Case Study “Employee Retention Equals Customer Retention: A Shift in NSPL’s Philosophy to Success”, Published by The Case Centre (Earlier ECCH) (Reference No. 415-156-8).

National Publications

Research papers

• Mehra, A. and Kaurav, R.P.S. (2009). Mass Customization through Synchronization of Technology, Economy and Innovation: A Perspective for Customer Retention, ‘Innovation and Adoption: Twin Engines for Sustained Growth’, 298-317, ISBN: 978-81-7446-833-8, Excel Book, New Delhi.
• Bhakar, S.S., Mehra, A., and Kaurav, R.P.S. (2010). Relationship between overall internet banking services quality and customer satisfaction and their comprehensive effect on corporate brand image and customer retention- A study in India, in conference proceedings ‘Innovation strategies for value creation and management’, February 2010, for the book, “giBS-Incubating future business professionals of excellence”, Department of Business Administration, GIBS, Delhi.
• Bhakar Shailja, V. K. Pandey, K.K. Pandey, Aashish Mehra, Sanjeev Chaba, Jitender Gupta and Sachin Verma (2011). Analysing Service Quality: A Study of Management Institutions, in Bhakar S.S and Seema Mehta Eds, A Systematic Guide to Write a Research Paper, Excel Books: New Delhi. Pp 56-75. ISBN: 978-8174469328.
• Mehra A. (2011). Branding through ‘Mobile Vantage Points, and its effects on business, National Conference on Turbulent Business Environment: The Road Ahead, GIBS, Delhi, February 2011.
• Sankpal S., Gupta J., Sharma S., Shrivastava P., Khanwalkar A., Shrivastava J. and Mehra A. (2014). Switching Behaviour in Mobile Service Providers: An Empirical Study, A Handbook for Writing Research Paper, Eds. Dr. S.S. Bhakar and Dr. Tarika Singh, Bharti Publications, New Delhi. Pp 158-170. ISBN: 978-93-81212-51-6.
• Mehra A., Kaurav R.P.S. and Baber R. (2015). An Evaluation of Customer Perception of Service Quality in Internet Banking. A Procedural Guide to Write A Research Paper, Eds. Dr. S.S. Bhakar and Dr. Shailja Bhakar, Bharti Publications, New Delhi. Pp 184-196.
• Mehra A. and Savita N. (2015). Sports Roots: The Challenge of Transforming Sports in India. Cases in Management (Strategy and General Management), Eds. Ashish Kumar Garg, K.K. Ray and S.K. Mitra, ET Cases, Mumbai. Pp 55-68, ISBN: 978-81-931001-1-0.
• Mehra A., Bakuni P., Bhadoriya S., Parihar A.S., Gautam L., Garg N., Tomar M.S., Jadon A. and Bithariya P. (2015). Analysis of Antecedents of Customer Satisfaction in Online Shopping. A Handbook on writing Research Paper in Social Sciences, Eds. Dr. S.S. Bhakar and Dr. Navita Nathani, Bharti Publications, New Delhi, ISBN: 978-93-85000-27-0.
• Mehra A. and Sharma K. (2016). The Impact of Automated Banking Service Quality on Customer Satisfaction: A SEM Approach. Entrepreneurship Development in Globalised Economy, Eds. Dr. Anil Vashisht, Utkarsh Publication, Meerut, ISBN: 978-93-84312-34-3.
• Mehra A. and Sharma K. (2017). Services Quality and Customer Satisfaction as Antecedents of Corporate Image: A Study of Banking Sector. Pranjana, Vol. 19, No. 2, Pp 1-16. ISSN 0971-9997 E-ISSN 0974-0945. (UGC listed Journal- No. 30171).

List of Papers Presented (other than published papers):

• Presented a paper titled “Redefining Marketing in the New Era” on March 27, 2008, in the National Seminar on EMERGING BUSINESS PRACTICES IN INDIA organized by Institute of Commerce & Management, Jiwaji University, Gwalior.
• Presented a paper titled “Emerging Networks in Telecom Industry in India and their Applications” on February 28, 2009, in the National Seminar on EMERGING ISSUES IN COMMERCE AND MANAGEMENT organized by KRG PG Autonomous Girls College, Gwalior (M.P.).
• Presented research paper titled “Branding through ‘Mobile Vantage Points, and its effects on business”, in the RICON-2009, an International conference in ‘Rai Business School’, New Delhi on 7th and 8th August 2009.
• Participated and presented research paper titled “Factors affecting ATM Service Quality in Banking” in National Seminar on ‘Strategies for Sustainable Competitive Advantage in a Globalized Era’ organized by ITM-Universe held during October 8th-9th, 2010.
• Participated and presented in the National Seminar on ‘Emerging Trends in Commerce and Management Education’ organized by P.G. Department of Commerce and Management, Govt. P.G. Lead College, Sheopur (M.P.) and presented on the title “Positioning in Service Sector: A Study in of B-Schools in the Gwalior Region” in March 2011.
• Participated and presented research paper titled “An Empirical Study of Customer Experience and Customer Satisfaction towards Hypermarket Shopping” in the 1st International Conference GCOM organized by Gitarattan International Business School, Delhi held during January 12th-14th, 2012.
• Participated and presented paper titled “Impact of Customer Satisfaction and Perceived Product Quality on Customer Loyalty: A Study of Shampoos” in fourth International Conference on Global Advancements and Innovation in IT and Management, organized by Prestige Institute of Management, Gwalior on December 28-30, 2012.
• Participated and presented paper titled “Customer Perception towards Product Quality and its effect on Repurchase Intention in Baby Diaper: A Comparative Study on Huggies and Pampers” in fourth International Conference on Global Advancements and Innovation in IT and Management, organized by Prestige Institute of Management, Gwalior on December 28-30, 2012.
• Participated and presented paper titled “Determinants of satisfaction for life insurance Products- An Empirical Study in Gwalior” in fourth International Conference on Global Advancements and Innovation in IT and Management, organized by Prestige Institute of Management, Gwalior on December 28-30, 2012.
• Participated and presented paper titled “The Impact of Quality of Online Banking on Customer Satisfaction and Commitment” in the ‘5th National Research Methodology
• Workshop’ (29th Aug.-1st Sept. 13) at Prestige Institute of Management, Gwalior
• Participated and presented paper titled “Mobile Number Portability: Evaluation of Customer Satisfaction Before and After” in the National Conference (18th & 19th Oct. 13) at BVM College, Gwalior
• Participated and presented paper titled “Impact of Self-Service Technologies on Customer Satisfaction in Banking” in the National Seminar on Contemporary Issues in Commerce & Management (8th May, 2016) at Govt. K.R.G. Post Graduate (Autonomous) College, Gwalior
• Participated and presented paper titled “Adoption of Mobile Phone Applications by College/University Students: Using A TAM and DOI Theory Models’ Combined Approach” at the Fourth (4th) International Marketing Conference MARCON 2016 (22nd – 24th Dec. 2016) held at IIM Calcutta

List of Workshops/Conferences/Training programs participations and Lectures attended:

• Attended a lecture by Prof. Abraham Koshy (Professor of Marketing, IIM, Ahmedabad) on ‘Rethinking Marketing Strategies in the Emerging Economic Context’ on January 23rd, 2009.
• Participated in MHRD Sponsored Workshop on ‘INTELLECTUAL PROPERTY RIGHTS’ in ABV-Indian Institute of Information Technology & Management, Gwalior on March 14th & 15th, 2009.
• Participated in the “9th National Case Writing Workshop” in Prestige Institute of Management, Gwalior on April 16-18, 2010.
• Participated in the “2nd National Research Methodology Workshop” in Prestige Institute of Management, Gwalior on August 28-30, 2010.
• Participated in the “2nd International Conference” in Prestige Institute of Management, Gwalior on January 10-12, 2011.
• Participated and lead a team in the “10th National Case Writing Workshop” in Prestige Institute of Management, Gwalior on April 21-23, 2011.
• Participated and lead a team in the “3rd National Research Methodology Workshop” in Prestige Institute of Management, Gwalior on August 28-30, 2011.
• Participated and lead a team in the “11th National Case Writing Workshop” in Prestige Institute of Management,Gwalior on April 20-23, 2012.
• Participated and lead a team in the “4th National Research Methodology Workshop” at Prestige Institute of Management, Gwalior on August 28-31, 2012.
• Participated and lead a team in the “5th National Research Methodology Workshop” in Prestige Institute of Management, Gwalior on August 29-Sept.1, 2013.
• Participated and lead a team in the “13th National Case Writing Workshop” in Prestige Institute of Management, Gwalior on April 25-27, 2014.
• Participated and lead a team in the “6th National Research Methodology Workshop” in Prestige Institute of Management, Gwalior on August 28-31, 2014.
• Participated and lead a team in the “14th National Case Writing Workshop” in Prestige Institute of Management, Gwalior on April 24-26, 2015.
• Participated and lead a team in the “7th National Research Methodology Workshop” in Prestige Institute of Management, Gwalior on August 28-31, 2015.
• Attended a Training program on “User’s Awareness cum Training Programme Emerald and EBSCO Business Source” in IBM, GLA University, Mathura on February 25, 2016.
• Attended the Digital Marketing training program on “Google AdWords and Analytics” conducted by All India Management Association in collaboration with Digital Academy India Pvt. Ltd. on 12th – 14th June 2014, New Delhi.

FDP’s Attended

• Participated in 7 days FDP on ‘Multivariate and Advance Data Analysis in Marketing (MADAM)’ at ABV-IIITM, Gwalior from Sept. 27- Oct.3 2013. • Participated in “2 Weeks FDP on Entrepreneurship” organized by IEDC-KEC, Ghaziabad and Sponsored by NSTEDB-Department of Science & Technology, Govt. of India, New Delhi from Dec. 11-23, 2017. Have also participated in more than 25 Conferences, Workshops and Seminars outside Gwalior and about 10 in Gwalior.

AWARDS

• Won the Best Presenter Award for the paper titled “Branding through ‘Mobile Vantage Points’ and its effects on businesses” in the National Conference on Turbulent Business Environment: The Road Ahead, held at Gitarattan International Business School, Delhi on February 11th & 12th, 2011.
• Won the Best Paper Award for the paper titled “Identifying Key Determinants of Internet Banking Service Quality” in the 2nd International Conference on Management and Behavioural Sciences held by S.M.B.S., Jodhpur at Haridwar (U.K.) on 4th and 5th June, 2011.
• Won the Best Case Award (for Interdisciplinary Scope) for the Case Study titled Sports Roots: The Challenge of Transforming Sports in India in the Global Summit on Management Cases (GSMC) held at IIM-Raipur in collaboration with ET Cases on 12-13 Dec. 2014.
• Won the YOUNG RESEARCHER AWARD (Management) in recognition of outstanding and admirable contribution to Management discipline as a researcher during Ph.D from Jiwaji University, Gwalior presented in the International Conference 3E 5ICON, Trivendrum Kerala on 31st October, 2015.
• Won the Best Paper Presentation Award for the paper titled “The Impact of Automated Banking Service Quality on Customer Satisfaction: A SEM Approach in the National Seminar on Entrepreneurship Development in Globalised Economy held at Amity University, Gwalior (M.P.) on 27th Oct. 2016.

HONOURS

• Invited as a Judge for “Brouhaha advertising” contest under Infotsav’13 – an annual techno-managerial fest held at ABV-Indian Institute of Information Technology and Management Gwalior from 15th -17th Nov.’13.
• Invited as a Judge for ‘Case Study Competition’ contest at E-Summit – an annual E-Cell event held at GLA University Mathura in March 2016.
• Invited as a Judge for various management events and music competitions organised at various institutions of repute.
• Invited as a “Session Chair” in the 4th International Marketing Conference (MARCON) at IIM Calcutta in Dec. 2016.
• Have been invited to present a published Case Study titled “Entrepreneurship Spirit Wins the Day” by the Case Centre in their 40th Anniversary Conference organized at the IIM Bangalore 8-9 Sept. 2014.
• The ‘Abstract’ of the Award Winning Case Study (at the Case Summit GSMC at IIM Raipur in Dec. 2014) has been published in THE ECONOMIC TIMES (11 Editions) on 31st March 2015 by ET Cases.
• An article- “Developing Civic Sense” has been published in THE TIMES OF INDIA-Gwalior Plus on 12th April 2015.

REVIEWER

• Int. J. of Emerging Markets, Emerald Publishing http://www.emeraldinsight.com/journal/ijoem
• Int. J. of Mobile Communications, Inderscience Publishers http://www.inderscience.com/IJMC